About Protein & Beyond
At Protein and Beyond, we believe healthy fuel should be simple, delicious, and honest.
Born out of a passion for fitness and clean eating, our mission is to make nutritious snacking easy for everyone, from athletes and gym goers to busy professionals and kids.
We started with one simple idea: to create a protein snack that tastes great, feels good, and delivers real energy without the junk. Every bite of our Protein Bites is packed with natural ingredients, high-quality protein, and zero added sugar, giving your body the nourishment it needs to stay active, focused, and strong.
Unlike many imported snacks filled with preservatives and artificial flavors, our products are locally crafted in Pakistan with fresh, premium ingredients, supporting both health-conscious lifestyles and local innovation.
Whether you’re hitting the gym, studying late, or simply on the go, Protein and Beyond keeps you fueled, focused, and feeling your best.
Because we don’t just make protein snacks, we make energy for life.
Clean Ingredients: No artificial sweeteners or preservatives.
Honest Nutrition: What you see is what you get.
Local & Fresh: Proudly made in Pakistan with care.
Made for Everyone: From fitness enthusiasts to everyday heroes.
Meet the Team
Founder | Wasaf Naeem
A fitness enthusiast and food innovator, Wasaf began experimenting with protein snacks to create something that actually tastes good and fuels the body right. Her vision and dedication laid the foundation of Protein and Beyond, inspiring a movement toward cleaner, smarter snacking in Pakistan.
“I wanted to create something that not only supports your health but excites your taste buds.” – Wasaf Naeem
CEO | Abdullah Mohammad
With a deep passion for entrepreneurship and fitness, Abdullah leads Protein and Beyond with focus, strategy, and vision. Under his leadership, the brand is expanding across Pakistan, setting new standards for quality, trust, and community-driven health.
“Our goal is to fuel every lifestyle, from athletes to everyday achievers.” – Abdullah Mohammad
mARKETING tEAM
Areeba Naveed & Asfand Osaf
The creative minds behind our brand voice, visuals, and campaigns.
Areeba brings insight into consumer behavior and storytelling, while Asfand adds strategic direction and digital expertise — together building the connection between Protein and Beyond and its growing community.
“We don’t just market a product — we share a lifestyle.” – Marketing Team